Many people in Ireland have high cholesterol, which is one of the key risk factors in the development of coronary heart disease. To address this need DANONE launched DANONE DANACOL a delicious low fat dairy drink with added plant sterols which are proven to reduce cholesterol. DANONE DANACOL DRINKS has achieved No. 2* position of the cholesterol-lowering drinks market.
*Source AC NIELSEN SCANNING DATA –MAT Jan 10