We aim to make our packaging 100% circular
At Danone, we want to offer nutritious, high-quality food and drink in packaging that is 100% circular, keeping materials in use and out of nature.
Packaging is fundamental to our ability to provide consumers around the world with food and drink – but we recognise that this cannot come at the environment's expense. As a company committed to protecting and nourishing the health of the planet and people, we want to play our part in accelerating the transition from a linear to a circular economy of packaging.
We aim to make our packaging 100% circular. This means:
- Eliminating the packaging we don’t need;
- Innovating so all the packaging we do need is designed to be safely reused, recycled or composted;
- Ensuring the material we produce stays in the economy and never becomes waste or pollution.
PACKAGING DESIGNED FOR CIRCULARITY
Our goal for 2025 is for every piece of packaging—from bottles to yogurt pots—to be reusable, recyclable or compostable.
Partnering action on plastics
We are a member of the Repak Plastics Pledge. We're acting to meet objectives which are designed to:
- Reduce plastic packaging
- Make packaging more recyclable
- Minimise food waste.
Circular packaging in Ireland
We're building a circular economy for our packaging by investing in new technologies and processes. We evaluate the impact of packaging and how to optimise recycling and reuse. So, in Ireland, while the lightweight and ‘snappable’ properties of polystyrene (PS) make it a good material for food packaging, we recognise that PS is not widely recycled. Our response is to change our yogurt pots, moving from PS to recyclable plastic.
Working alongside our global packaging teams and local partners we investigated, trialled and invested in new technologies to produce our new yogurt pots from plastic. The rigid clear plastic pots are fully recyclable, and importantly allow us to include recycled plastic content into the pots in the future. Our recently launched Danone brand was the first to transition into recyclable plastic pots, with the rest of our portfolio of yogurt pots to follow. Going forward, all new products will be in recyclable pots.
RECYCLED, REUSED, OR COMPOSTED IN PRACTICE
Our global goal for 2025 is to have recycling or collection initiatives in every one of our top 20 markets, representing around 90% of sales.
Redesigning packaging for circularity won’t do much good, if the waste management systems aren’t in place to ensure it is recycled, reused or composted. That’s why Danone is committed to help co-build effective and inclusive systems for collection, reuse and recycling.
We believe we need to work collaboratively with industry and government, so we are actively engaged in encouraging legislative changes to improve the recycling infrastructure across Ireland. We support the proposed deposit return scheme for plastic bottles here in Ireland.
Yogurt pouches are made from a mix of materials. Since they need to be recycled in a special way, Danone yogurt is partnering with TerraCycle® to transform pouches into new products, generating funds for local charities and schools.
PRESERVATION OF NATURAL RESOURCES
Our goal for 2025 is to drastically expand the amount of recycled and bio-plastic used in our packaging. By 2025 in Ireland, we will reach 30% recycled material on average in our plastic packaging.
Transitioning to a circular economy means seeking to no longer use packaging from finite resources. This helps preserve natural resources and keep existing materials in use and out of nature.
To reduce the need for newly created material, we are working to increase recycled content. We are also developing renewable materials that further decouple packaging from natural resource use.
In 2020, our top selling evian bottles were made from 100% recycled plastic and this time our logo was adapted to ‘bottles made from bottles’ to promote the circular economy.
Our new range of yogurt pots launched under our company name Danone in January 2020 are made from plastic with 30% recycled content.